Magazine Terminology

Media Terminology

Slogan-A motto

House Style-A magazines distinctive design that distinguishes it from its competitors

Banner-Text which stands out because its on a coloured background

Puffs-colourful boxes promoting features inside the magazine

Caption-description of an image

Copy-The Main Text

Strap Line-Memorable phrase that is recognisable to a brand

Drop Capitals-really big letter which starts off an article

Anchorage Text-The way in which text helps to pin down the meaning of a picture and vice versa

Headline-Main story in the magazine

Masthead-Name of the magazine

Lead- The introductory paragraphof an article. Usually written in bold or capitals

Pugs- Placed in the top corners of the paper and are known as the 'ears' of the page

Sell Lines- Text on the cover that helps to sell the magazine to the audience